Have you ever wondered what people are actually buying when it comes to trends? Well, look no further, I have partnered with Afterpay to give you the details. Afterpay analyzed data to see exactly what shoppers are buying this spring for it’s Spring Fashion and Beauty Report and I’m going to break it down here for you! If you’ve ever watched The Devil Wears Prada (and let’s face it if you’re here you probably have), you’d know that the fashion elite from magazine editors to store buyers are the people who decide what actually hits the shelves of a store or the pages of online shops. It’s then up to us, the consumers, to decide what to buy! So it’s really cool to see inside data of what people are actually buying. I’m breaking down the top prints, beauty products, the top colors, the hottest brands and style by state.
TOP PRINTS: Florals, Stripes & Leopard Print
TOP BEAUTY PRODUCTS: FOUNDATION & PRIMER
TOP COLORS: Blue, Orange & Grey
HOTTEST BRANDS: STEVE MADDEN & REVOLVE
STYLE BY STATE: New York, California & Illinois
NEW YORK: BIKER SHORTS
ILLINOIS: HOOP EARRINGS
It’s not all about purchasing new trends. You can easily shop your closet and beauty arsenal to see what you already have to be on trend this spring based on the data collected by Afterpay! Which of these trends do you already own? Did any of the data surprise you? Let me know below in the comments. I was very surprised that people bought a lot of grey pieces! I would have definitely thought that pink was one of the top 3 colors for spring! Head to Afterpay to shop some of my favorite retailers from Revolve to Fenty Beauty where you can shop now and pay later with 4-interest free payments.
Special thanks to Afterpay for sponsoring this blog post! All opinions are my own.
Thanks so much!
I love this. It’s definitely a great reference.
Thanks for reading! It was so interesting to see the results.