The Worst Blogger Advice I’ve Ever Heard:
Post what people like on Instagram. If you post something and it doesn’t do well, don’t post that kind of thing again. Post what the people want.
As these words were spoken into a microphone to a crowd of 60 or so bloggers, I cringed and took a huge gulp of my white wine. I looked around to see if anyone else thought that this advice was the soundest piece of rubbish they’d ever heard and to my surprise everyone was nodding in agreement, some even taking notes. This, is the state of The Blogger and it made me very sad. Sad for the people who are going to go home and take this awful advice (if you can even call it that) and sad for the woman who’s lips it crossed who stated it so confidently and matter of factly into a microphone which amplified every sad syllable across the room. Let’s cut the ish, there is no formula for a successful instagram or success as a blogger. The main component is consistency. That’s it. Even if you’re consistent with putting out mediocre garbage every Tuesday and Saturday, someone’s showing up every Tuesday and Saturday to devour that garbage. But this advice did more than make me sad, it made me angry because it perpetuates the idea that you have to LIVE for other people. That you are at the mercy of what people think and that that’s all that matters. And maybe that’s just on Instagram but damn it if that mentality doesn’t spill over into your life. It doesn’t matter whether those followers actually like the REAL YOU, as long as they LIKE, then that’s enough.
Photography by Rose Lazard
Edited by Monroe Steele
I wanted to run up to that podium and shake this woman violently by her shoulders. WAKE UP! You don’t make it as a blogger, YOU DON’T MAKE IT IN LIFE, doing what pleases EVERYONE and denying yourself the freedom to do YOU. If you’re not doing what YOU like, if you’re not posting what YOU like, then you’re a fraud. You’re inauthentic. Yes, you may amass a following comparable to a D-List celebrity, but you’ll also drown from perpetually being or trying to be something you’re not. You will sacrifice your voice and you will be resentful but more than that you will become just like everyone else. A person trying on different molds and staying in the one that get’s the most likes and validation, regardless if that’s really you. I wondered just how happy this woman can be, doing what everyone wants her to do, while denying herself the option to do what she actually likes.
If you’re gonna do anything in this life, ANYTHING, do it because you want to and not because it will be received well. Then and only then, will the people who are meant to be in your life, meant to see your work, meant to fall in love with you or your words or your style or your lack there of, will organically find you. I’d rather have that, than thousands of people who don’t know me and if they did would probably keep on scrolling, no double tap.